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- Bird in a box (3/20/23)
Bird in a box (3/20/23)
Happy Monday, Payload nation. As our March Madness brackets were destroyed over the weekend, our minds drifted back from basketball to space.
Then, dear readers, the light bulb went off: what if we brought the dark arts of bracketology to space? Today, weâre excited to launch the Payload Mars Madness. Read on for tourny details and how to get involved.
In today's edition...đ Payload presents: Mars MadnessđŚ Satellogic Space Systemsđď¸ The week ahead
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In March Madness, your bracket can be busted by an unexpected upset, leaving your dream of predicting the perfect outcome in shambles. On expeditions to Mars, outcomes are equally unpredictable, with a missionâs fate resting on anything from a software glitch to a cosmic dust storm to a mix-up between metric and imperial units.
Today, Payload is excited to lift the wraps on our Mars Madness tournament and open the competition to all 16k+ of you. Over the course of this week, youâll vote on the âbestââor your favoriteâMars mission.
Just to get this out of the way upfront, March Madness â Mars Madness. We are evaluating Mars missions, not basketball teams competing on primetime TV. While a sports tournament has a decisive outcome, a crowdsourced evaluation of the âbestâ Mars mission is very subjective, open to interpretation, and prone to Twitter clapbacks.
By our count, menâs and womenâs basketball have a total of 714 D1 teams, and their single-elimination annual tournaments consist of 68 teams competing in seven rounds for the national championship. By contrast, the world has launched 48 missions to Mars. So, for Mars Madness, weâll be skipping the 68-contestant, seven-round schtick and go straight to the Space Sweet Sixteen stage.
Over the weekend, we handpicked 16 Mars missions to populate our bracket. We didnât seed them so as to not influence your votingâŚand because it was too hard. We somewhat arbitrarily grouped them into four regions:
Trailblazers: early missions that laid the groundwork for the future.
Millennials + Zoomers: missions that launched in the 1990s or aughts.
Orbiters: spacecraft that were tasked by various nations to orbit Mars.
Robo-residents: rovers that currently inhabit Mars, or did until very recently. (Pour one out for InSight).

NBâŚOverlaps exist between these categories, and the methodology is non-scientific. Bracketology is hard. Decisions were madeâsuch as grouping the US Viking and USSR Mars missions together, but not Mariner 4 and 9. We didnât include Matt Damon or planned missionsâlike Mars Sample Returnâthat surely would have been top-seeded competitors. In any event, this is the bracket weâve landed on.
Now for the fun part
Weâll proceed in four stages, with the first round of the tournament starting now. Today, youâll vote on the first eight matchups (more info on each mission can be found here). The first round of voting will be open for 1.47 Martian sols (aka 36 hours).
Weâll tally up the votes, announce the winners on social media, and proceed to the Elite Eight in Wednesdayâs newsletter. That round of voting will be open for 24 hours. Weâll then proceed with voting on the Final Four in Thursdayâs newsletter. On Friday, yâall will pick the crowning champion of Payloadâs Mars Madness 2023 tournament.
So, without further ado, letâs get the ball rolling. Vote now by clicking here.
Buy Your Own EO Satellite

Image: Satellogic
Satellogic is launching a new Space Systems product, the publicly traded satellite operator ($SATL) announced last Thursday. With Space Systems, Satellogic says one can buy and fly own EO satellite âwith submeter resolution, proven performance, and custom mission options.â
The product represents a space-as-a-service offering for those who have a strategic interest in reaching orbit but none of the engineering know-how or flight experience to do so quickly.
The EO bird-in-a-box play
Customers can buy a high-resolution EO satellite that comes with the whole gamut of needs. Satellogic will book the SpaceX launch, obtain the necessary ITU licensing, and provide support services.
Pricing starts at $10M and a satellite can be delivered in as little as three months.
Users can pick their own inclined and eccentric orbits, set tasking over their own points of interest, and spec out satellites for their own mission requirements.
Satellogic 101
Founded back in 2010 in Buenos Aires, the vertically integrated operator designs, builds, and flies EO satellites fitted with optical and multispectral sensors. Satellogic has launched ~30 satellites to date. With its growing constellation, the company is also leaning into geospatial analytics.
So far, the highest demand for Satellogicâs services has come from space agencies, research institutions, and defense & intelligence entities. Satellogic CCO Matt Tirman told Payload that Space Systems is a continuation extension of the companyâs core goals:
developing a high-res, live catalog of Earth, andâŚ
âŚunlocking EO data for the masses.
The opportunity
Around the world, governments and militaries place a high premium on sovereign space assets. Thatâs especially true outside the West, where space programs may just be starting up and budgets may be comparably small.
Tirman said that Satellogic Space Systems strikes an attractive price-to-quality balance for countries that want their own assets.
âEverything that goes into our satellites, the whole final product, is completely ITAR-free, so that is a huge benefit to friendly foreign governments of the US, and NATO allies,â Tirman said. âWe are keenly interested in emerging space programs and high-growth economies.â
Send this to someone who's ready to drop $10M on their very own satellite:
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In Other News
Virgin Orbit ($VORB) is preparing for insolvency, Sky News reports, if it is not able to raise emergency funding.
SpaceX launched two Northrop-built C-band satellites for SES on Friday. SES-18 and -19 will help free up spectrum for terrestrial 5G networks and provide satellite TV, radio, and data transmission services to the US market.
Space Pioneer, a Chinese launch startup, is set to launch Chinaâs first liquid-fueled rocket, Tianlong 2, at the end of March.
Aerojet ($AJRD) shareholders voted 99.7% in favor of L3Harrisâs ($LHX) proposed takeover, clearing the way for two A&D firms to merge.
NASA is officially building the VIPER, a 1,000-pound robo-rover that will search for water on the Moonâs South Pole.
SpaceX is now eyeing the third week of April for Starshipâs first orbital attempt.
The Week Ahead
All times in Eastern.
Monday, March 20: The Legal Subcommittee of the UN Committee on Peaceful Uses of Outer Space convenes in Vienna and will be in session through the end of the month.
Tuesday, March 21: At 10am, Conversations for the Future will host a virtual event discussing developments in launch infrastructure moderated by Payloadâs Rachael Zisk. Then, an hour later, Terran Orbital ($LLAP) will report Q4 results at 11am.
Wednesday, March 22: At 10am, the Senate Commerce, Science, and Transportation Committee will vote on Phillip Washingtonâs FAA admin nomination. The Aeronautics Committee of the NASA Advisory Council will host a program planning meeting at 11:30 am. At 1pm, the Space Foundation will hold a Space Matters panel. Relativity will attempt to launch Good Luck, Have Fun out of Cape Canaveral at 8pmâŚand the launch window for Rocket Labâs ($RKLB) The Beat Goes On also opens Wednesday.
Thursday, March 23: MDA ($MDA) will report Q4 results before markets open. And two events of interest kick off at 1pm: a Beyond Earth Institute webinar on the market for future commercial space stations, and a USRA/George Washington University symposium on cislunar research.
At noon, Payloadâs Ari Lewis and Ryan Duffy will participate in a Hyperspace Event Forum webinar with Merridith Ingram, the founder and CEO of 66+Co. Sign up here if youâd like to hear about how Payloadâs coverage is evolving, how we plan to expand beyond media, and key ways to partner with us.
Friday, March 24: SpaceX is slated to launch another batch of Starlink satellites.
The View from Space
The Canadian Space Agency has rebranded with a very Canadian new logo:

Congrats on the new look, CSA. Suits you well.
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